Renault 3 Ads 1961 & 1962 Unusual, Unique & Colorful

Description

Very bright and unique style in advertising for the Renault line of vehicles available in the U.S. in late 1961 and 1962. These three ads are all from Reader's Digest magazine. They are the original ads saved from the magazines, and all three have other ads or articles on reverse side. Sizes are 5 3/8" x 7 3/8".
Ad #1:
"ANNOUNCING, the practically un-new '62 Dauphine," uses bright colors red, yellow and blue. Small cartoon drawing at top shows person in car ringing a bell. Ad copy reads:  Almost two million Dauphines ago, in 1956, we introduced the first Dauphine. This month our 1962 Dauphine goes on sale. And although there have been a few changes in the 1962 model, the changes are strictly European Plan: Change a thing to make it better; but don't change just to make it look different. (So we don't spend millions re-tooling but pass the savings on to you with prices now about 0 less than last January.)  Take our 1962 Dauphine Deluxe. Appears to be practically unchanged.  Yet it does have some important improvements. For one, the Dauphine Deluxe has all-new, all-vinyl interiors, more comfortable foam-rubber seats, new dip-paint exteriors. Another change?  Synchronized first gear. This lets you shift into first without stopping; better in heavy traffic than former Dauphines.  But when you stop to think about it, how are you going to change things like: up to 40 mpg gas economy, 4 doors for easy in and out, and an engine designed to be practically ageless?  And looks -- well, we conscientiously work at keeping our lilies giltless. Finally, because we like to give you your money's worth, we warrant every 1962 Renault car (the Dauphine, the Dauphine Deluxe, the more powerful Dauphine Gordini, and the Caravelle convertible) for 12 months or 12,000 miles. If our Gallic common sense is the sort that appeals to you, come take a look at our new-ish cars. Chances are that they will appeal to you, too. So will the suggested P.O.E. prices -- starting from 95. This ad is from the November 1961 issue of Reader's Digest. It is in excellent condition.
Ad #2:
"The trunk is up front," uses bright colors green, yellow and red.  Small cartoon drawing at top shows car on top of an elephant.  Ad copy reads:   And it runs on peanuts.  Other elephant-like qualities of our cars include: strength, toughness, and a long life.  Naturally, we have a few non-pachyderm qualities. Size and looks are two. Take size:  Our cars are strictly scaled to human proportions.  And looks?  Our cars are sleek and svelte. Also, unlike you-know-whats, Renaults cost very little.  Suggested p.o.e. price of the Dauphine now starts at 95.  Yes, 1395 dollars. For just a few dollars more you can pick a Dauphine Deluxe, a Dauphine Gordini or the plush Caravelle convertible.  Whichever Renault is for you, if you'd like a car with the good qualities of an elephant, but one that's also inexpensive, nimble, and responsive, see your Renault Dealer. Ask him to show you why the trunk is up front.  This ad is from the February 1962 issue of Reader's Digest. It is in excellent condition.
Ad #3:
"The Average Frenchman's Sensitivity About His Reputation Can Save You Money," uses bright colors fuschia, gold and purple.  Small cartoon drawing at top shows two cars side-by-side, and the drivers kissing. Ad copy reads:  For years people have thought of the French as strictly wine-women-and-song.  Which is o.k., until you get deep into the making of cars.  Sure, a car is fun (and a French car's more fun), but it's also a finely-wrought piece of machinery.  It's got to last and not let you down.  With all the wine-ing and singing and wenching we're supposed to be doing, how can we convince you of our engineering seriousness?  Simple; we over-compensate.  Do more than we have to.  Two doors would do; we woo you with 4.  A spray painting could pass; we dunk our cars in paint so the protective coating seeps into places a spray gun can't reach.  Upholstery?  The finest foam padding, covered with long-wearing vinyl.  In short, we overpack our cars with so many good things they can honestly be called one of the biggest values on the world market.  95 is the suggested p.o.e. price of the '62 Dauphine.  For just a few dollars more you can choose a Dauphine Deluxe, a Dauphine-Gordini or an elegant Caravelle convertible.  Each designed to give you close to 40 mpg. This ad is from the March 1962 issue of Reader's Digest. It is also in excellent condition.
I will place the ads in a plastic sleeve and add a piece of white foam board to protect during mailing by USPS First Class in a bubble envelope.
I'll mail the same day, or next day after PayPal payment is received.
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